Meet Appie, an award winning mobile app created by Icemobile and Muse agency for the biggest supermarket chain of the Netherlands. Appie was the very first service-oriented application by a food retailer in the country.

Platform: App
Client: 
Ahold Delhaize
Agency: Muse Amsterdam / Icemobile
Role: Visual designer
Year: 2012-2014

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The grocery shopping companion that beats pen and paper

With Appie, users' experience around grocery shopping is elevated to a fun, inspiring and easy process by taking the classic shopping list to a whole new level. Browse products, get inspired by recipes, and turn your shopping basket into home delivery —this all at your fingertips.

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Splash screen

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A tailored landing page

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Grocery list

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Pick-up point orders

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Weekly promotions overview

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Product detail page

Awards

Appie won the golden SpinAwards for best mobile concept and the 2012 IXD Award in 'Category Best Optimizing'.

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