Meet Appie, an award winning mobile app created by Icemobile and Muse agency for the biggest supermarket chain of the Netherlands. Appie was the very first service-oriented application by a food retailer in the country.
Platform: App
Client: Ahold Delhaize
Agency: Muse Amsterdam / Icemobile
Role: Visual designer
Year: 2012-2014
The grocery shopping companion that beats pen and paper
With Appie, users' experience around grocery shopping is elevated to a fun, inspiring and easy process by taking the classic shopping list to a whole new level. Browse products, get inspired by recipes, and turn your shopping basket into home delivery —this all at your fingertips.
Splash screen
A tailored landing page
Grocery list
Pick-up point orders
Weekly promotions overview
Product detail page
Awards
Appie won the golden SpinAwards for best mobile concept and the 2012 IXD Award in 'Category Best Optimizing'.
