With over 10 million users in Canada, Air Miles is one of the best known loyalty programs in North America.
With the Air Miles app, you can easily access offers from your favourite local and national partners, track your progress in the program, and get rewarded.
Platform: App
Client: LoyaltyOne
Agency: Icemobile
Role: UX designer
Year: 2015-2017
During the summer of 2015 I got the opportunity to move to Toronto to lead the design for the new Air Miles app.
The goal during this project was to create a digital platform that fulfilled the needs of today's users within a landscape with growing competition.
